X 6 August 2024

FIX YOUR BUSINESS BEFORE YOU SCALE TO AN EXIT

Investors won’t back a flawed business model.

Many founders overspend on customer acquisition, hoping costs will magically reduce with scale. Instead, optimise CAC to LTV early to boost valuation and avoid painful changes later.

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By Gavin Gibbons Get the newsletter

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FIX YOUR BUSINESS BEFORE YOU SCALE TO AN EXIT

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