You have a decision problem.
I was on a call with a business owner last week and asked him what he thought was really holding him back from breaking the £20m barrier in his main company.
I was half expecting him to say that he’d reached a glass ceiling.
But that's not what he said.
He knew what to do. To be more specific, he had a dozen things he could do. His actual problem was working out which one deserved his attention this month, because every time he picked one, three more showed up.
How did it get so complicated?
Go back a decade and there were maybe two or three sensible ways to grow a business like his. These days when you look at your phone, you will probably see people promoting fifty different ways. By next week there'll be another fifty.
That looks like progress, but most of it is just noise.
When you genuinely can do “anything”, you end up half-doing everything and finishing none of it.
Distraction is the silent killer of business value. Yours included.
The owners who pull away from the pack aren't the ones reading the most, or trying the most, or first onto every new tool or strategy.
They're the ones who've actually decided on doing less and using more leverage.
Which means saying no to a lot of good ideas so the one great one has room to work.
So be honest with yourself.
Is the business stuck because you hit a glass ceiling?
Or because you've never sat down and decided what to ignore?
