Why Unit Economics Is Everything When Scaling Your Business

Revenue growth can often hide deteriorating margins until it’s too late…

So measuring the right metrics in your business is absolutely critical.

Unit economics looks at revenue per customer and divides it by the costs associated with that customer.

I work a lot with SaaS businesses and for them, unit economics is all about customer lifetime value and customer acquistion costs.

When scaling a SaaS business, LTV divided by CAC is one of my top metrics.

But it’s not just a static metric. You’ll want to continually improve your unit economics and test all the variables which will help you crack the code…

#saas #scaleup #uniteconomics #exitlaunchpad