What Most Business Owners Miss When Valuing Their Business

What really drives the valuation of your business?

Because it’s not just revenue and EBITDA.

There are 25 individual components that will grow the valuation of your business – yes I have documented this in detail over the years 🙂

And it starts with where others see the value in your business – not necessarily where you see it.

By “others” → I mean potential acquirers of your business.

I’m no longer surprised when business owners thinking about an exit in the next few years tell me “they have no idea” who the likely acquirers will be, let alone what those acquirers will value most about their company.

But knowing that can increase your valuation multiples by 2-10X.

So why wouldn’t you want to know THAT?

#nextlevelgrowth #exitlaunchpad #M&A