Are you the undisputed leader in your field, that buyers turn to first?
When you own your niche market, you build a moat around your business.
So in a highly competitive sector, what will make you stand out and completely dominate your niche?
🎯 GO ULTRA-NICHE. Don’t be all things to all people. The more narrow your focus, the more obvious the fit between you and your ideal customer. Either niche down on the services you offer or the type of customers you want to serve. This also helps weed out lower value customers.
🎯 RAVERS. Build a tribe of raving fans. Create a community for your niche audience to connect and engage with your brand. No end of possiblities either side of a paywall.
🎯 INTELLECTUAL PROPERTY. Develop proprietary products, services, systems or tech. IP will create a competitive edge, help you dominate your niche and support a stronger valuation of your business.
Dominating your niche takes time but pays off exponentially.
When you become the big fish in a small pond, you stand out and your company becomes incredibly attractive to acquirers.
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