Here are some of the core marketing strategies that UK small and medium-sized enterprises (SMEs) will be using in 2023 to boost sales…
📣 Social media marketing: According to Hootsuite, there are over 45 million social media users in the UK. This makes social media an important channel for SMEs to reach their target audiences and promote their products or services.
📣 Content marketing: By creating and sharing valuable, relevant, and consistent content, SMEs can attract and retain a clearly defined audience and ultimately drive profitable customer action. According to the Content Marketing Institute, businesses that use content marketing see an average of 7X more website traffic than those that do not.
📣 Email marketing: Email is not dead. Campaign Monitor found that email marketing has an average ROI of 122%.
📣 Search engine optimization (SEO): By optimising their website and online content for search engines, SMEs can increase their visibility and attract more qualified traffic to their website.
📣 Influencer marketing: Partnering with influencers can help SMEs to reach new audiences and promote their products or services. Some research by Influencer Marketing Hub concluded that 92% of consumers trust recommendations from influencers, making this a particularly powerful marketing strategy.
📣 Paid advertising: By using paid advertising, such as Google Ads or social media advertising, SMEs can target their ads to specific audiences and increase their visibility online. According to Google, businesses that use Google Ads see an average of $2 in revenue for every $1 they spend on advertising.
📣 Customer loyalty programs: Offering incentives, such as discounts or rewards, to repeat customers, can encourage customer loyalty and increase sales. A survey by Bond Brand Loyalty, revealed that customers who are part of a loyalty program spend an average of 20% more than non-members.
📣 Personalisation: Tailoring marketing messages and offers to individual customers based on their interests and behaviors, can increase customer engagement and sales. Epsilon looked at email marketing and found that personalised emails have an open rate 29% higher than non-personalized emails.