Most business owners are using social media (directly or indirectly) to create awareness, build trust or promote their products and services.
And although the rules of the game and what creates massive impact are always changing, their are some basic fails, which business owners should avoid.
1. Spamming: Posting too frequently or flooding your followers’ feeds with promotional content.
2. Buying followers: Damaging your reputation and decreasing organic reach.
3. Ignoring customer feedback: Failing to address negative feedback or complaints can harm your reputation and customer relationships.
4. Posting inappropriate content: Leading to a loss of followers and tarnishing your brand’s reputation.
5. Posting fake news or misleading information: Impacting your credibility and loss of trust from your followers.
6. Not responding to direct messages: Harming your customer service reputation and resulting in a loss of business.
7. Using automated responses or bots: Impersonal and will undermine the authenticity of your brand.
8. Not using hashtags: Making it difficult for potential customers to discover your content.
9. Not using visuals: Images and videos tend to perform better on social media (although some platform algos penalise you for it).
10. Not having a social media strategy: Meaning inconsistent messaging and a lack of focus.
Whether you manage your social media activities in-house or outsource them, avoiding these all-too-common pitfalls will help your business become more authentic, transparent, and engaging to your customers.