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Gavin Gibbons

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Going From Start-Up To Scale-Up…

When you think about scaling your business, it’s important to remember that you are not just doing the same things on a larger scale…

… You are also doing things differently.

With the right approach, scaling can make your business more efficient, more profitable, and more valuable.

But it depends on where you put your focus and upon the quality of your execution.

SO…

📌 Develop a scalable business model. There is zero point in taking any of these steps if the model, by nature, will not scale or is overly complicated.

📌 Identify key markets and customer segments. Be crystal clear on who and where your scale-up customers will be.

📌Create a solid business plan. Determine the most efficient use of resources, including capital and personnel, to maximize your chances of success.

📌 Build a strong team. Hire experienced people who are a good fit with the culture you are building. Get the wrong people and it won’t work properly.

📌 Obtain the best funding model for your business. Secure the optimal formula to invest in new infrastructure, personnel, and other resources to scale up operations.

📌 Leverage technology. Find and deploy the right technology to automate processes, improve customer experience, and increase efficiency.

📌 Focus on customer experience. Don’t let customer experience become poorer at the expense of growth and scale.

📌 Measure and track progress. Monitor KPIs to track progress and adjust as needed.