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Gavin Gibbons

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Successful Businesses Are Founded On Solid Principles

It’s no secret that business is constantly changing. The way that we do things, the way that we serve our clients and the way that we think about our business is always evolving…

And that’s a good thing! This constant change is what keeps us on our toes and allows us to adapt and grow.

As a business owner, there are always important lessons to be learned – and some lessons are timeless…

📌 Leverage Other People
You can’t do everything yourself, even the control freaks among us. It’s essential to have the right people on your team from the get-go and will help you achieve success faster. Unless you want to be tied to the business indefinitely and become a bottleneck, then concentrate on finding WHO knows how to solve your next problem, not HOW you need to solve the problem.

📌 Switch To High-Level View
If you are operational in your business, it’s easy to become bogged down in the day-to-day of running a business. But maintaining the ability (however you do it) to switch from low-level to high-level thinking will allow you to keep perspective and not lose sight of your goals and objectives.

📌 Branding Is Essential
Branding is important for any business and this goes far beyond visual identity and things like your logo. If you want to succeed, you need to stand out from the competition and create a clear and compelling proposition. Having a unique identity will make it easier for potential customers to find you and ultimately buy from you.

📌 Massive Preparation Increases Your Luck
Even if you deviate from it, having a plan in the first place, allows you to set a course and anticipate the challenges along the way. You can never control what gets thrown at you, but being prepared gives you a better chance of success. It’s often said that the more you prepare the luckier you become. Not sure if that’s luck or inevitability 🙂