Focusing only on revenue and EBITDA, is the best way to maximise what their company is worth.
But I’m seeing more and more business owners who want to increase their valuation, with less slog.
They’re doing this through the power of building synergistic groups of companies.
Not only does this approach increase their EBITDA, through cross-pollination and the sharing of resources…
… it also increases the EBITDA multiple itself, so typically boosts the valuation, even without accounting for bottom line growth.
Not to mention all the other value-building benefits that come from being part of a synergistic group, such as winning bigger contracts.
It’s what I call the Group Effect.
And it’s why being part of a “Synergy Group” means you stop incrementally building value as a lone operator and start becoming a value multiplier.
#EBITDA #ValueMultiplier #GroupEffect #ExitLaunchpad