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Gavin Gibbons

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How To Navigate A Year Of Uncertainty

Uncertainty is a part of life, especially for business owners…

Even industry veterans can feel overwhelmed looking into 2023, wondering if what might have worked yesterday, will also produce results tomorrow.

The top business owners and entrepreneurs I have worked with over the years are all pretty good at thriving in uncertainty. So I pulled a few thoughts together on how SMEs can navigate an uncertain 2023…

🎯 Be flexible and be ready to change course as needed. Remain wedded to solving the problem and not the solution itself. This makes it easier and quicker to adapt, when something isn’t working.

🎯 Iterate and improve, don’t be afraid to try new things. Test and fail quickly, without betting the farm.

🎯 Embrace ambiguity as a fact of life and use structured methodologies to bring clarity.

🎯 Prepare for the worst. This is different to catastrophising and will help you mitigate potential risks.

🎯 Stay curious, ask questions and always be willing to improve.
🎯 Surround yourself with the right people who can support you. That means your immediate team and also bringing in the right people from outside.

🎯 Regularly prioritise high-payoff activities for your business and your own personal time.